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Article: Innovations in the Brazilian market: How Shopify is revolutionizing online commerce.

Inovações no mercado brasileiro: Como a Shopify está revolucionando o comércio online.

Innovations in the Brazilian market: How Shopify is revolutionizing online commerce.

What is Shopify?

Shopify is an online commerce platform that allows you to create and manage virtual stores. With Shopify, entrepreneurs can create their own online store quickly and easily, without the need for advanced technical knowledge.

The platform offers a variety of features and tools, such as creating product catalogs, managing inventories and integrating with payment systems.

The possibility of customizing the virtual store is a feature offered by Shopify, allowing entrepreneurs to develop a unique experience for their customers. Given the increase in online commerce in Brazil, Shopify has stood out as a viable choice for those looking to start or expand their businesses in the digital environment.

History of Shopify

Shopify was founded in 2006 by Tobias Lütke, Daniel Weinand and Scott Lake. The idea came about when they tried to open an online store to sell snowboards, but couldn't find a platform that met their needs. So, they decided to create their own online trading platform.

Since then, Shopify has grown rapidly and become one of the main solutions for entrepreneurs who want to sell their products online. Currently, Shopify is present in more than 175 countries and has helped millions of companies build their online stores.

Impact on the Brazilian market

Growth of online commerce in Brazil

The growth of online commerce in Brazil has been impressive in recent years. According to data from the Webshoppers report, Brazilian e-commerce earned R$126.3 billion in 2020, an increase of 41% compared to the previous year.

In this scenario, Shopify has stood out as one of the main online commerce platforms adopted by Brazilian companies. With its intuitive interface, advanced features and quality technical support, Shopify has helped entrepreneurs take advantage of the opportunities in the Brazilian digital market.

Key benefits of using Shopify

  • Ease of customization: It has an intuitive interface that allows entrepreneurs to easily customize their online stores. With user-friendly tools, it is possible to adjust the design, colors and layouts to create a unique experience aligned with the brand's identity, without the need for advanced programming knowledge.
  • Variety of responsive themes: A variety of responsive themes are available in the Shopify theme store . This ensures that the store is visually appealing and functional on computers, tablets and smartphones, meeting the growing demands of mobile commerce.
  • Efficient payment system: With a variety of integrated payment options, Shopify simplifies the transaction process.
  • Simplified inventory management: The platform has efficient tools for inventory control, enabling real-time monitoring of available product quantities.
  • Advanced marketing features: Shopify incorporates marketing features such as discounts, coupons, and built-in SEO tools. These features allow entrepreneurs to promote their products, attract new customers and maintain the loyalty of existing customers.
  • Quality technical support: With over a decade of experience, Shopify offers reliable and efficient technical support. Technical support is available to resolve questions and problems, ensuring that entrepreneurs can focus on their business without technical concerns.


Shopify is redefining the online commerce landscape in Brazil, offering not just a platform, but a community and resources that empower entrepreneurs.

The time to boost your business is now! Play, open your Shopify store and be part of the online commerce revolution in Brazil.

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