Skip to content


Your cart is empty

Article: How to set up your Shopify store in 10 steps.

Como configurar sua loja Shopify em 10 passos.

How to set up your Shopify store in 10 steps.

If you are thinking about opening an online store, Shopify is a platform that is becoming increasingly popular in Brazil. In this article, we'll guide you through the first steps to setting up your own Shopify store, from account creation to initial customization.

1. Create your Shopify account:

The first step is to create a Shopify account. Go to the Shopify website and click "Start your free trial." As I'm writing this, Shopify is offering 3 days for free. Fill in the requested information including store name, email address, password and other relevant details. After completing the sign-up process, you will have access to your control panel.

  • Account Details: Provide accurate and relevant information during account creation.
  • Choose an Impactful Name: Select a unique and memorable store name to stand out.
  • Privacy Settings: Adjust privacy settings according to your preferences.

2. Set up your store:

Once you're logged in, Shopify will guide you through initial setup. You will need to provide information about the type of products you will sell and other basic information about your store. Additionally, configure your currency, payment methods, and shipping policies.

  • Essential Information: Complete product details, refund policies, and other crucial information.
  • Initial customization: Adjust colors and fonts to reflect your brand identity.

Expert Tip: Explore advanced customization options using the Shopify Theme Kit .

3. Choose a template:

Your store's aesthetic plays a crucial role in customer engagement. Shopify offers a variety of ready-to-use templates (themes) for your store . Choose one that aligns with your brand style. You can customize colors, fonts, and images to make the store unique.

  • Brand alignment: Choose a template that aligns with your brand’s aesthetic.
  • Responsiveness: Make sure the template is responsive to provide a consistent experience across devices.
  • Performance testing: Use tools like Google PageSpeed ​​Insights to optimize your store's speed.

Expert Tip: Consider investing in premium templates for advanced features and a more unique look.

4. Add products:

With the basic setup complete, it's time to add your products. In your Shopify dashboard, go to "Products" and click "Add Product." Fill in the required information, including name, description, price, and images. Make sure you categorize your products to make it easier for customers to browse.

  • Captivating descriptions: Use descriptions that highlight the benefits of the product for the customer.
  • Quality images: Invest in professional photographs to present your products in the best possible way.
  • Variant configuration: Use variants for different product options (sizes, colors, etc.).

Expert Tip: Use Shopify Burst to get high-quality free images

5. Payment Setup:

Setting payment options is crucial for any online store. Shopify supports a variety of payment gateways. Navigate to "Settings" and then "Payments" to set up your preferred payment options.

  • Reliable Gateways: Choose reliable and popular payment gateways.
  • Security Settings: Implement two-factor authentication and other security measures.
  • Transaction Testing: Perform test transactions to ensure payments are working correctly.

Expert tip: Consider using PagBrasil for easier payment integration.

6. Domain Configuration:

A custom domain adds credibility to your store. If you already have a domain, you can easily connect it to your Shopify store. Otherwise, Shopify gives you the option to purchase one directly from your dashboard.

  • Memorable domain: Choose a domain that is easy to remember and type.
  • SSL Connection: Make sure your domain is secure with an SSL certificate.
  • Redirects: Set up appropriate redirects, especially if you are migrating from another platform.

7. Test your store:

Before releasing your store to the public, run tests to ensure everything is working correctly. Make a test purchase, check the links, and make sure your payment methods are set up correctly. This will help avoid unexpected problems when real customers visit your store.

  • Comprehensive testing: Perform in-depth testing across different browsers and devices.
  • User experience: Ensure store navigation is intuitive for customers.
  • Bug Fixes: Resolve any issues identified during testing.

Expert tip: Use tools like Hotjar to analyze visitor behavior and identify areas for improvement.

8. Set up SEO:

SEO (Search Engine Optimization) is crucial to ensuring that your store is easily found by search engines. Optimize product titles, descriptions, and URLs to include relevant keywords. This will increase your store's visibility in search results.

  • Keyword research: Conduct in-depth research to identify relevant keywords.
  • Meta descriptions: Optimize meta descriptions to increase attractiveness in search results.
  • Alt Text for images: Include accurate descriptions in image alt tags.

Expert tip: Use Google Ads to identify keywords relevant to your niche.

9. Add Apps:

Shopify has a vast store of apps that can enhance your store's functionality. From marketing apps to inventory management tools, explore the options available and add the ones that meet your business's specific needs.

  • Data analysis: Install apps to monitor and analyze store performance.
  • Abandoned cart recovery: Use applications that help recover lost sales.
  • Social media integrations: Explore apps that make it easy to integrate with social media platforms.

Expert tip: The Shopify App Store offers a variety of apps to meet your store's diverse needs.

10. Establish a marketing strategy:

With your store set up, it's time to attract customers. Utilize Shopify's built-in marketing tools like discounts, email marketing, and social media. Consider creating launch campaigns to generate excitement around your brand.

  • Content strategy: Develop relevant content to attract and engage your customers.
  • Email marketing campaigns: Use email marketing tools to keep customers informed about promotions and new products.
  • Partnerships and affiliates: Explore partnerships with influencers and establish an affiliate program.

Expert tip: Use Shopify Email to integrate your email marketing campaigns directly into the platform.


Setting up a Shopify store may seem daunting at first, but by following our step-by-step guide, you'll be on your way to building your Shopify store. Remember, continuous customization and optimization are essential to keep up with market trends and meet your customers' ever-evolving needs.

If you want to take your store to the next level and further explore the secrets of success in e-commerce, we invite you to discover Playecom. Our e-commerce and Shopify experts are ready to deliver personalized insights, advanced strategies, and specialized tools to boost your store's performance.

Don't miss the opportunity to turn your vision into reality. Play your journey!

read more

Inovações no mercado brasileiro: Como a Shopify está revolucionando o comércio online.

Innovations in the Brazilian market: How Shopify is revolutionizing online commerce.

What is Shopify? Shopify is an online commerce platform that allows you to create and manage virtual stores. With Shopify, entrepreneurs can create their own online store quickly and easily, wi...

Read more
Checkout: Uma análise detalhada do processo de conclusão de compra.
Dicionário do Ecommerce

Checkout: A detailed analysis of the purchase completion process.

Checkout, an essential step in e-commerce, plays a crucial role in the customer experience and success of an online business. This article explores in detail what checkout is, its importance, the e...

Read more