Copy for e-commerce with AI: Strategies, tips and traps.

Narration: Ana Beatriz Villela

In recent months, artificial intelligence (AI) has been a widely discussed topic. While many defend its use, others fear that it will replace people. Although this may occur in some cases, AI is here to help us work more efficiently and quickly. In this article, we will explore what artificial intelligence is, how to use it to create texts for your e-commerce, and what pitfalls to avoid.

What is Artificial Intelligence?

Artificial Intelligence (AI) is an area of ​​computer science that focuses on developing systems and machines capable of performing tasks that would normally require human intelligence. This includes functions such as learning, reasoning, perception, understanding, decision-making, and even social interaction.

In other words, AI seeks to create computer programs that can imitate and replicate some of human mental capabilities, allowing machines to perform tasks autonomously and, in many cases, even learn and improve from experience.

What is AI copywriting?

AI copywriting involves using artificial intelligence tools to generate advertising copy, product descriptions, blogs and other written content. These tools use advanced algorithms and large data sets to create texts that are attractive and effective.

How to use AI to create texts for e-commerce

Using artificial intelligence (AI) to create texts for e-commerce can be an efficient way to generate product descriptions, advertisements and other relevant content. Here are some steps and tips for doing so:

1. Choosing the AI ​​tool

There are several AI tools available for creating texts, such as:

• OpenAI GPT-3 and GPT-4: Robust and well known.

• Copy.ai: Focused on creating texts for marketing and e-commerce.

• Jasper.ai (formerly Jarvis): Popular tool for creating marketing content, including product descriptions.

• Writesonic : Another robust option for generating texts for e-commerce.

2. Defining the objective

Before generating the text, clearly define what you need:

• Product descriptions: Text that describes the features, benefits and uses of the product.
• Ads: Text for ads on platforms such as Google Ads, Facebook, etc.
• Blog content: Blog posts that help drive traffic and engage customers.
• Email marketing: Promotional messages for email campaigns.

3. Providing detailed information

For the best result, provide the AI ​​with detailed information about the product or service:

• Product's name
• Main features
• Benefits
• Technical specifications
• Target Audience
• Desired tone of voice (formal, informal, technical, etc.)

4. Text Structuring

When generating product descriptions, for example, follow a basic structure:

1. Title: Product name and main keyword.
2. Introduction: Brief summary that captures attention.
3. Features: Detailed list of main features.
4. Benefits: How the product solves problems or improves the user's life.
5. Call to Action (CTA): Encourage purchase or more actions, such as “Buy now” or “Learn more”.

5. Review and adjustments

While AI tools are powerful, it's important to review and adjust the generated text to ensure accuracy and appropriateness for your audience. Check:

• Coherence and clarity
• Grammar correction
• Adaptation to the brand’s tone of voice
• Accuracy of information

6. A/B Testing

To maximize effectiveness, perform A/B tests with different versions of the generated texts to see which resonates best with your audience and generates the most conversions.

Application examples:

• Product descriptions: Use AI to generate detailed, SEO-optimized descriptions.
• Ads: Create compelling and persuasive ads for multiple advertising platforms.
• Marketing emails: Personalize and optimize email content for different customer segments.
• Blog content: Generate ideas and outlines for blog posts that drive traffic to your website.

Tips for using AI in product descriptions

1. Detailed information: Provide the AI ​​tool with detailed product information. This includes specifications, benefits, and unique features. The more data you provide, the better the quality of the generated text.

2. Optimized keywords: Use relevant keywords that help improve your store's SEO (Search Engine Optimization). AI can help incorporate these keywords naturally into texts.

3. Benefits: Make sure the descriptions generated emphasize the benefits of the product for the customer. AI can help you persuasively highlight unique selling points.

4. Variety and experimentation: Use AI to create multiple versions of the same product description. This allows you to test different approaches and see which one resonates most with customers.

5. Readability and clarity: Ensure descriptions are clear and easy to read. AI can help simplify technical terms and create a more engaging narrative.

Common mistakes to avoid

1. Sole Reliance on AI: While AI is a powerful tool, don’t rely solely on it. The human touch is essential to ensure content is authentic and connects emotionally with customers.

2. Lack of customization: AI can generate generic content if not properly configured. Make sure to customize the settings and provide specific data about your brand and products.

3. Skip proofreading: Never publish AI-generated texts without proofreading them. Grammatical errors, inconsistencies and inaccurate information can harm your store's credibility.

4. Not considering SEO: AI-generated content must be optimized for search engines. Use relevant keywords and SEO techniques to ensure your content is found by customers.

5. Disregarding customer feedback: Pay attention to customer feedback about the content on your website. Use this information to adjust AI settings and continually improve the quality of the content generated.

Conclusion

Using AI for copywriting offers an effective way to create high-quality content for your website. By following the tips provided and avoiding common mistakes, you can make the most of this technology to improve your customer experience and increase sales. Remember that AI is a complementary tool, and combining the power of AI with the human touch is the key to truly effective copywriting.

If you are looking for more valuable tips like this and want access to specialized courses on e-commerce and Shopify, I invite you to explore the PlayEcom website. There, you will find a wealth of information that can help you take your store to new heights. Avoid making common mistakes and learn from e-commerce experts. We are here to guide you every step of the way.