New Trade Fairs and Events Transform the B2B Landscape in São Paulo in 2025

São Paulo is preparing to host a series of new trade shows and events in 2025, promising to stir up the city's B2B circuit. With the inclusion of events such as Plástico Brasil and the Eletrocar Show, the Brazilian market is becoming a hub for innovation and business, attracting companies and professionals from various sectors.

Key Highlights

• Plástico Brasil 2025: From March 24 to 28, at São Paulo Expo, with the support of VDMA.
• Eletrocar Show: First edition dedicated to electromobility, from June 23 to 26, at Distrito Anhembi.
• Brazil Mobile Convention: A meeting of leaders in the mobile sector, from March 21 to 23.

Plástico Brasil 2025

Plástico Brasil, one of the leading events in the plastics processing sector, will take place from March 24 to 28, 2025, at the São Paulo Expo. The trade show will feature the presence of VDMA, which seeks to strengthen ties with the Brazilian market.

• Expectations: The 2025 edition promises to be larger, occupying five pavilions and expanding the diversity of represented segments.
• Goal: To foster industry development around sustainable solutions for the environmental impacts of plastic.

Eletrocar Show

The Eletrocar Show, which will take place from June 23 to 26, will be a space dedicated to electromobility, offering lectures, exhibitions, and test drives of electric vehicles. The event aims to promote awareness of the importance of electric mobility in Brazil.

• Target Audience: Professionals and business owners in the automotive sector.
• Experience: Visitors will be able to drive electric vehicles and participate in debates regarding the experience of other countries.

Brazil Mobile Convention

The 3rd Brazil Mobile Convention, organized by the Eletrolar Group, will be held from March 21 to 23 and will bring together leaders of the mobile market. The event will feature an exhibition area and a diverse program, including lectures and workshops.

• Importance: The smartphone is the best-selling product in the electronics sector, and the convention seeks to meet this growing demand.
• Content: The event will have three stages with varied themes, addressing technology, retail challenges, and customer delight.

The Future of the B2B Circuit in São Paulo

With the arrival of these new trade shows, São Paulo is consolidating itself as an important business center in Latin America. The integration of events such as Eletrolar Show and the Brazil Mobile Convention, in addition to Plástico Brasil, promises to attract a diverse audience and drive the growth of strategic sectors.

• Regional Synergy: The business triathlon between Brazil, Argentina, and Mexico aims to strengthen economic integration in Latin America.
• International Visibility: The presence of exhibitors from different countries will increase Brazil's visibility on the global trade show calendar.

These events not only highlight the importance of São Paulo in the B2B landscape but also reflect the growing demand for innovation and sustainability in the plastic and electronics sectors.

Sources

• VDMA firms up support for the Plástico Brasil 2025 business fair - Portal Radar, Portal Radar.
• New trade shows join the B2B circuit in São Paulo starting in 2025, Jornal do Comércio.