Investments and Advertising in 2025: What to Expect?

The economic outlook for 2025 promises to be both challenging and full of opportunities, both in the investment and advertising sectors. With a projected growth of 7.7% in advertising investment, companies must prepare for a dynamic and constantly evolving environment. Below, we present the main trends and expectations for the coming year.

Main Highlights

Advertising investment is expected to grow by 7.7% in 2025, reaching $1.1 trillion globally.
Digital will continue to dominate, representing 72.9% of total advertising.
Variable income and fixed income stand out as promising investment options.

Advertising Investment Growth

GroupM predicts that global advertising spending will reach $1.1 trillion by 2025, up 7.7% year-on-year. This growth is driven primarily by the digital sector, which is expected to grow by 12.4% in 2024 and represent a significant share of the advertising market in the coming years.

Advertising Segments

Digital : Digital advertising investment is expected to grow 12.4% in 2024 and 7.8% in 2025.
Television : TV investment is expected to increase by 1.9% in 2025, but linear TV will see a 3.4% decline.
Out-of-Home (OOH) : Investment in OOH is expected to grow by 7.1%, with digital advertising gaining prominence.
Audio : The audio sector is expected to grow by just 0.3%, while streaming is expected to see double-digit growth.
Print : Print advertising will continue its downward trend, with a 3% decrease in 2025.

Investment Expectations for 2025

Toro Investimentos analysts point out that 2025 will be a crucial year for investors, with several opportunities in different asset classes. Variable income, especially shares of solid companies, and fixed income, with high interest rates, are options to be considered.

Best Investment Options

Variable Income : Shares of companies with good growth potential and attractive dividends.
Fixed Income : Public and private securities that offer security and profitability.
Real Estate Funds : Alternative for those seeking passive income and diversification.
ETFs : Investments in indexes that provide diversification at a lower cost.

Conclusion

The year 2025 promises to be a period of growth for both the advertising sector and investments. With digitalization on the rise and the need for portfolio diversification, investors and companies must prepare for a challenging but opportunity-filled environment. Adapting to new trends will be key to success in the coming year.

Sources

Best investments of 2025: what do Toro Analysts recommend? , Toro Investments Blog -.
Investment in advertising grows 7.7% in 2025, anticipates GroupM – ECO , ECO.