Online Sales Growth During Black Friday 2024

Online sales during Black Friday 2024 exceeded expectations, reaching revenue of R$9.3 billion, an increase of 10.5% compared to the previous year. The event, which took place between November 28 and December 1, was driven by factors such as the payment of the first installment of the 13th salary and the proximity of Christmas, which encouraged consumers to take advantage of the promotions.

Main Highlights

Total revenue of R$9.3 billion during the Black Friday weekend.
Increase of 10.5% compared to 2023.
Average ticket of R$519.75, a reduction of 2.3% compared to the previous year.
Order volume reached 17.9 million, an increase of 13.1%.
The female audience represented 51.2% of transactions.

Growth in Online Sales

According to data from Neotrust Confi, online sales on Black Friday 2024 saw significant growth, with revenues of R$4.27 billion on Friday (29) alone. This represents an increase of 8.4% compared to the previous year, when e-commerce grossed R$3.94 billion. The number of units sold also grew, totaling 20.67 million, an increase of 9.4% compared to the 18.88 million products sold on Black Friday 2023.

Factors That Boosted Sales

The increase in sales can be attributed to several factors:

Payment of the 13th Salary : The first installment of the 13th salary was a significant incentive for consumers.
Christmas is approaching : The date marks the beginning of Christmas shopping, leading consumers to take advantage of promotions.
Early bird discounts : Many brands, such as Lord Perfumaria, offered early bird discounts, attracting new customers and increasing visibility.

Consumer Behavior

Consumer behavior has also evolved, prioritizing practicality and diversification in purchases. Women were responsible for the majority of transactions, with 51.2% of the total. The age group that purchased the most was 36 to 50 years old, representing 41.4% of sales.

Expectations for Cyber Monday

With Black Friday 2024 over, the sector is optimistically awaiting the results of Cyber Monday, which takes place next Monday (2). Traditionally focused on electronics and home appliances, the expectation is that sales will continue to grow, further expanding the impact of Black Friday on e-commerce.

Conclusion

The results of Black Friday 2024 reflect an economic recovery and a strengthening of Brazilians' purchasing power. The increase in sales and consumer confidence indicate that e-commerce is booming, with a promising future ahead.

Sources

Black Friday 2024 online sales register 8.4% growth - Portal IN - Pompeu Vasconcelos - Balada IN , Balada IN.
Black Friday 2024: brands bet on early discounts on online sales - Prensa de Babel , Prensa de Babel.
Brazilian e-commerce sales reach more than R$9.3 billion during Black Friday 2024 - MT Econômico , MT Econômico.